Australian Wine in China
In the past few years, Australian wines seems always the first
choice when someone wants to try an easy-drinking wines. And the
wine brand “Penfolds” nearly becomes a top brand in Chinese wine
industry. This is all because of the wine quality and also the good
price.
The Australian wineries knows Chinese wine customers’ need. Chinese
wine industry market is a big potential one, the Australian wine
exporter who wants to keep its position and occupies a big
portion in the Chinese wines market among all the wine exporters to
China should keep making efforts on it.
Everything is changing, Australian wineries need to keep on working
hard for the exploring of the Chinese wine market development.
Australia is a very important wine producing country in the wine
industry, in the terms of quality and scale. And most of the
Australian wine brands is having a strong influence in the
worldwide.
Australia’s wine ranked 8th in terms of value according to the
latest data from Chinese custom. Australian wine exports to China
suffer a big decline after China slapped over 218% punitive tariffs
on the country for a period of five years.
Imported Wine in China
Country Ranking
(Value in US Dollar)
2021.1-11 |
Ranking | Trading partner | US Dollar |
1 | France | 240,038,990 |
2 | Chile | 148,642,871 |
3 | Italy | 72,678,768 |
4 | Spain | 67,960,714 |
5 | South Africa | 17,911,395 |
6 | Argentina | 12,472,447 |
7 | Germany | 12,385,597 |
8 | Australia | 12,372,188 |
9 | U.S.A | 11,487,642 |
10 | Portugal | 9,532,041 |
11 | New Zealand | 8,599,260 |
12 | Georgia | 5,780,601 |
13 | Canada | 4,855,061 |
14 | Moldova | 4,227,091 |
Wines-Importers.com team has analyzed the latest statistic of Chinese custom, and
Australian wine export to China ranked 9th in terms of volume in
litres.
Imported Wine in China
Country Ranking
(Volume in Litre)
2021.1-11 |
Ranking | Trading partner | Quantity (Litre) |
1 | France | 46266835 |
2 | Chile | 40693284 |
3 | Spain | 27204062 |
4 | Italy | 15001773 |
5 | South Africa | 4702976 |
6 | Argentina | 2726626 |
7 | Portugal | 2553719 |
8 | Germany | 2118076 |
9 | Australia | 1999976 |
10 | U.S.A | 1859691 |
11 | Moldova | 1587829 |
12 | Georgia | 1562914 |
13 | New Zealand | 1002324 |
14 | Canada | 403392 |
China is Australia’s largest export market. Australian wine exports
to China have dropped to the lowest point in five years due to the
Chinese government's tariffs. Before the punitive tariff Australian
wine accounted for almost 40% market share. With a sharp drop in
volume and in value, Australian wines are down to 7% market share.
Australian wines in China are now declined because of the
anti-dumping policy. The wines with low price are now not very
competitive among all the other wine regions. So, the chance for
Australian wines export to China may be to make fine and exquisite
wines and occupy Chinese wine market at the medium or higher price
range.
Wines-Importers.com provides you with information and insight for every step of your
Exporting Australian Wine to China business planning. We provide
hard data and actionable insight to support your Chinese marketing
strategy, from identifying market opportunities to targeting
customers, designing products and services, preempting competitors,
assessing channels, and refining promotions and pricing.
Want to have more information about Australian Wine in China?
Please contact our consultant in Wines-Importers.com!
