French Wine in China
Definitely the most famous source of wine in China is French.
French wine was the first foreign wine imported into China. In
1980, at the very beginning of Chinese economic reform, the French
company Rémy Martin ventured into China to set up the first
joint-venture enterprise in Tianjin City: the Dynasty (Wang Chao,
王朝) Wine Ltd., which was also the second joint-venture enterprise
in modern China.| Month | Commodity | Trading Partner | Quantity | Unit | Supplementary
Quantity | Supplementary
Unit | US Dollar |
| 202101 | Sparkling Wine of Fresh Grapes | Italy | 379453 | Litre | 375588 | Kilogram | 1,183,101 |
| 202102 | Sparkling Wine of Fresh Grapes | Italy | 231273 | Litre | 228445 | Kilogram | 714,175 |
| 202103 | Sparkling Wine of Fresh Grapes | Italy | 359274 | Litre | 358219 | Kilogram | 1,126,399 |
| 202104 | Sparkling Wine of Fresh Grapes | Italy | 390333 | Litre | 387726 | Kilogram | 1,270,308 |
| 202105 | Sparkling Wine of Fresh Grapes | Italy | 172798 | Litre | 172010 | Kilogram | 576,443 |
| 202106 | Sparkling Wine of Fresh Grapes | Italy | 360110 | Litre | 364277 | Kilogram | 1,276,567 |
| 202107 | Sparkling Wine of Fresh Grapes | Italy | 292527 | Litre | 291873 | Kilogram | 1,209,606 |
| 202108 | Sparkling Wine of Fresh Grapes | Italy | 246976 | Litre | 245734 | Kilogram | 740,454 |
| 202109 | Sparkling Wine of Fresh Grapes | Italy | 194798 | Litre | 193853 | Kilogram | 827,196 |
| 202110 | Sparkling Wine of Fresh Grapes | Italy | 101626 | Litre | 100598 | Kilogram | 473,649 |
| 202111 | Sparkling Wine of Fresh Grapes | Italy | 74723 | Litre | 74286 | Kilogram | 262,713 |
Les 32 origines de vins les plus connues en Chine selon le sondage,
Source: Wine Intelligence
Considering the region’s market share, it will come as no surprise
that Bordeaux is the best-known wine region ‘brand’ in China.
Confirmation comes from a research by Wine Intelligence, these
results underscore France’s supremacy when it comes to awareness of
a region of origin. The Gironde appellations are well represented,
from Bordeaux to Saint-Émilion and Médoc with respective awareness
ratings of 52%, 15% and 20%, but all of France’s wine regions have
made inroads, some more significant than others. Mediterranean
wines, for example, are doing well: 40% for Provence and 39% for
PGI Pays d'Oc compared with 38% for Burgundy, 36% for Champagne and
33% for Côtes-du-Rhône.
France’s wine regions act as a benchmark, representing half of the
32 most spontaneously cited ‘brands’ by consumers with higher
occupations surveyed in China. This mirrors French market share in
the country. Only three Australian designations featured, despite
the fact that Australia is booming in China, after Italy (4
appellations) and ahead of the United States (2 geographical
indications).
After all, France has kept the No.1 country of imported wines in
China for many years. China is also the biggest market for Bordeaux
wines in the worldwide exporting business. If you want to know more
information about French Wine in China, or you want to have a China
Wine Importer List of importing French wine in China, please just
write to us. Our wine expert will be happy to share our database
and analyses of the development of French Wine in China.
With 52 million wine drinkers, the newest consumer generations—Gen
Z and millennials—are changing the wine market. They prefer to have
a cup of French wine instead of Chinese local spirits which are not
very friendly for women drinkers.
China could be the largest economy in the world, accounting for
around 20% of world GDP in 2050. Whether you're entering the China
market or seeking outbound export wine, spirits or beer
opportunities, we're here to help.
Wines-Importers.com provides you with information and insight for every step of your
Exporting French Wine to China business planning. We provide hard
data and actionable insight to support your Chinese marketing
strategy, from identifying market opportunities to targeting
customers, designing products and services, preempting competitors,
assessing channels, and refining promotions and pricing.
Want to have more information about French Wine in China? Please
contact our French Wine Experts in Wines-Importers.com!
