Brandy China
Global annual sales of spirits and wine are about 31-32 billion
bottles, and the ratio of spirits to wine is roughly 1:1. But in
China the ratio is basically 10:1. Chinese have a natural
acceptance of spirits from birth, which is a heritage of history
and culture, and of course, it is also related to the structure of
the diet.
In 1992, the New York Times reported that Hong Kong people drank
3.6 million bottles of a year in the early 1990s, when the entire
population of Hong Kong was only 6 million. Before the reform and
opening up, overseas Chinese returned to their hometowns to visit
their relatives with one or two bottles of XO. | Wine Service of Wines-Importers.com |
| Supporting Global Wineries |
| Export Wine to China |
| 1 | Branding | Branding Your Wine in Chinese and Protect Your Wine Brand with
Brand Registration | Brand Chinese Name |
| 2 | Brand Register |
| 3 | Marketing | Providing Various Marketing Materials to Support You Exporting Wine
to China | Poster |
| 4 | PPT Brochure |
| 5 | Video |
| 6 | Name Card (in Chinese and Your Language) |
| 7 | Email Design(in Chinese and Your Language) |
| 8 | Festival Marketing Poster |
| 9 | Package Design |
| 10 | Social Media | Presenting Your Wine in different Chinese Social Media Platform and
Grow Your Wine Brand | WeChat Account |
| 11 | Weibo Account |
| 12 | Douyin(Tik Tok) |
| 13 | E-Commerce | Selling Wine in China Through different kinds of big E-Commerce
Channel | Chinese Website |
| 14 | Wine & Spirits in Tmall |
| 15 | Wine & Spirits in JD |
Source: .fr
After the reform and opening up, due to the geographical and
cultural proximity, Guangdong people were far more influenced by
Hong Kong culture than the northern provinces. Hong Kong people's
consumption habits were soon brought to Guangdong. is considered a
symbol of wealth, power and taste, and is extremely popular in both
politics and business. According to statistics from the French
Industry Authority (BNIC), the Chinese market imports more than 1
billion euros of annually, making it the world's largest consumer
of after North America.
Chinese consumers have the gene to drink liquor and have a natural
acceptance of spirits. Brandy has a fashionable appearance and the
connotation of liquor, and to some extent, it will become a
substitute in the migration of liquor consumption. At the same
time, brandy is an international wine, with an international
high-end image, which can meet people's needs for tasteful life.
The consumption of brandy in China is increasing year by year. In
2010, China's brandy consumption was only 75,500 tons, 102,000 tons
in 2013, 152,000 tons in 2017, 172,500 tons in 2018, and 196,700
tons in 2019. Correspondingly, China's brandy production in 2010
was only 60,000 tons, which increased to 119,000 tons in 2017,
about 139,300 tons in 2018, and 154,000 tons in 2019.
In 2017, China's imports of brandy rose by 61.8% and 34.8%
respectively compared with 2015 and 2016, respectively, and the
growth rate was the fastest among imported wines. 2017 was a record
year for , with global exports reaching the highest levels of value
and volume. The United States imported 87.4 million bottles of in
2018, ranking first; Singapore imported 27.2 million bottles,
ranking second; and China's imports reached 24.4 million bottles,
ranking third.
In the first half of 2021, China's spirits imports were US$986
million, an increase of 110.16% year-on-year, and imports were
64.1728 million liters, an increase of 45.91% year-on-year. Among
them, the import volume of brandy was 20.61 million liters, an
increase of 61.2% year-on-year, and the import value was 630
million US dollars, an increase of 133.6% year-on-year, accounting
for about 63.8% of the total import of spirits.
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distributors and retailers. Our database and directory listing of
spirits importers in China will help global Brandy brand grow their
Brandy distribution network in the Chinese spirits’ market.
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