Visual Merchandising Dispalys,Retail Marketing,Showcase Products
What Is Visual Merchandising?
Visual merchandising is a practice of optimising retail store
presentation and displaying goods to highlight their features and
benefits better and encourage customer interest.
![](http://img.everychina.com/nimg/f2/ed/774052cdfd1d28ab97b16d5ba612.jpg)
To make this visual merchandising definition simpler, divide it
into three parts:
- It’s a practice of optimising retail store presentation: Visual
merchandising is an intentional practice to optimise the space and
layout of the store to present the inventory in the best possible
way.
- It focuses on highlighting product’s features and benefits:
Marketers plan, design, and display products with an aim to
highlight their features and benefits.
- It aims to encourage customer interest: Visual merchandising aims
to influence customers and encourage them to purchase goods and
return to the store in the future.
![](http://img.everychina.com/nimg/8b/89/617f60123075dcc3201e81688902.jpg)
Visual merchandising is an important aspect of retail marketing. It
does not only include displays for merchandise on display but also
includes store layout, greeter design, floor plan, signage,
fixtures, and lighting.
It includes shaping customer experience inside a retail space
through presentation and advertising. Therefore, it is an important
tool that retail marketers use to influence consumer behaviour and
thus fulfil their marketing goals – sales and repeat visits.
![](http://img.everychina.com/nimg/98/5e/81e8222ee38eb5013d74d7177351.jpg)
Importance Of Visual Merchandising
A good looking and well strategised retail space is essential to
meeting a business’s sales and marketing goals. Visual
merchandising helps retailers:
- Improve customer experience: Customer experience is vital to
running a successful business and visual merchandising is a very
important part of it. It helps to organise the retail space and
help customers find what they’re looking for easily – thus
improving their experience while shopping in your store. Moreover,
it helps to attract, engage, and inform customers better with
carefully designed displays.
- Sell targeted items: Some items bring in more profits than others,
and sellers want to sell more of these. Visual merchandising helps
highlight these targeted items and thus help sell them more.
- Influence Buyer decisions: Visual merchandising also involves using
neuromarketing techniques to influence buyers’ decisions by
appealing to their unconscious minds. This involves strategic
product placement (profitable items are kept at the eye level),
store paint (to set the mood), fragrance (to make you want more),
and music (to influence you subconsciously).
- Meet sales goals: Visual merchandising is the salesperson that
persuades the customer to purchase intended products
subconsciously. Marketers do this by strategically placing
profitable items, making them noticeable and tempting people to buy
them.
- Market retail stores: A memorable store is what stands out in the
crowd of boring retail stores. Visual merchandising aims to make
the store stand out and find a place in the customers’ minds. This
is done by using visual cues, positioning, and aesthetics, making
them stop and look and, sometimes, even take photos or spread the
word organically.
![](http://img.everychina.com/nimg/62/0d/13d398b9d9c2e8de84edcca4bed7.jpg)
Objectives Of Visual Merchandising:
Customers enter a store by seeing two things – the brand and the
store design. Visual merchandising aims to influence customers by
directing their attention towards the store and then to certain
areas inside the store, creating a positive first impression.
Besides bringing in more customers, the process of visual
merchandising aims to:
- Creating a good customer experience,
- Make the retail space visitor engage with space with all the senses
(hearing, sight, touch, smell, and taste)
- Increase sales
- Develop store design to target the right audience
- Use store resources to get the most out of marketing ROI
- Give a reason to customers to come back
- Make the most out of promotional space
![](http://img.everychina.com/nimg/a8/e1/4ed063fc69ce89a4254dcf1dee76.jpg)
Type: | Visual merchandising products |
Material: | Stainless Steel, Aluminum, PC, Acrylic, SUS, Aluminum, Acrylic,
etc. |
Light Source: | LED Strips, LED Modules |
Working Temperature: | below 45 ℃ |
Working Lifetime: | 50000 hours |
Warranty: | 3 Years |
Installation Way: | wall mounted/hanging/free standing |
Application Places: | Buildings, Shops, Schools, Bar, Bus Stations, Hospitals, Mall,
Companies, Park, Office, Hotels |
Model Number | Aurorasign VM 009 |
Waterproof Rate: | IP65 |
Color: | PANTONE/RAL |
Certificate: | UL, ISO, TUV, CE, RoHs |