350cd/m2 Elevator Digital Signage Ads Player Wall Mountable 8ms

Dual LCD Screen Wall Mounted Elevator Digital Signage Advertising Player

From the perspective of the overall development of the ladder media industry, ladder media has been favored by advertisers in recent years, mainly due to the greater competitive advantage of elevator advertising, which is mainly manifested in:

First, when people take the elevator, because the mobile phone signal is not good and they are worried that they have been on the floor, most people will choose to put down their mobile phones. At this time, people are easily attracted by the advertisements in the elevator;

Second, although people browse the advertisements for a short time, they are exposed to the same advertisements more frequently throughout the day;

Third, the input cost is much lower than that of TV, video, Internet and other advertisements.

According to the "2017 Consumer Advertising Attention Research Report" released by Nielsen, the survey results show that people are relatively less disturbed by mobile phones when watching elevator advertisements, which is much lower than TV, subway, waiting hall and bus advertisements; in addition, The survey of the audience's attention to different advertisements shows that people are also more willing to take the initiative to pay attention to elevator advertisements.

In addition, according to the "2018 New Wave Media Value Research White Paper" data released by Digital 100, among consumers who have increased exposure to different types of advertising, elevator advertising is as high as 72%, second only to online video/APP advertising. This shows that the elevator advertising has a larger audience.

From the perspective of the contribution of different media to the realization of advertising, the contribution rate of the living room TV advertisement and the elevator advertisement is tied for the first place, both at 18%.

Elevator advertising is one of the main ways to promote consumers to consume. In other words, elevator advertising is becoming a more acceptable form of advertising, and it is increasingly becoming a focus area for advertisers.

In terms of consumer age, elevator advertisements have a greater impact on middle-aged consumer groups 25 years of age and above. In general, the overall penetration rate of elevator advertising in all tier cities and consumer groups of all ages still has a large room for improvement, and there is huge potential for future development.

In addition, the different placement of elevator advertisements will also affect consumer acceptance. According to statistics, consumers with a comprehensive rate of more than 86% pay more attention to the form of advertising inside elevators.

In terms of poster advertisements and video advertisements in elevators, 46% of consumers are more inclined to video advertisements, because consumers will take elevator video advertisements as a story, and have a sense of substitution and experience in contact with product marketing information.

At the same time, consumers are more willing to accept full-screen advertisements than half-screen advertisements. In other words, for advertisers and ladder media companies, the expected effect of placing full-screen advertisements in elevators will be better.