Chinese Wine Distributors
China is the largest e-commerce market in the world, generating
around 50 percent of the whole world’s transactions. According to
eMarketer, China’s online retail transactions reached more than 710
million digital buyers, and transactions reached $2.29 trillion in
2020, with forecasts to reach $3.56 trillion by 2024. In this point
of view, China’s e-commerce market is larger than the United
States, the United Kingdom, Japan, Germany, and France combined.
| Top 10 China Wine Brands | Establish Year | Location | Company Profile |
1 | Changyu | 1892 | Yantai, Shandong | |
2 | Great Wall | 1983 | Changli County, Qinhuangdao, Hebei | |
3 | Dynasty | 1980 | Tianjin | |
4 | Yunnan Red | 1997 | Kunming, Yunnan | |
5 | Shangri-La | 2000 | Shangri-La, Yunnan | |
6 | Grand Dragon | 1982 | Yantai, Shandong | Annual output of more than 30,000 tons of various types of wines Ranking No.4 in the grape wine industry in China with a market
share of over 10%
|
7 | Plainsong | 2007 | Beijing | |
8 | Grace Vineyard | 1997 | Taigu County, Jinzhong, Shanxi | |
9 | CITIC Guoan Wine | 1997 | Urumqi, Xinjiang | |
10 | Dragon Seal | 1910 | Beijing | |
Source: Euromonitor International, Wine Intelligence
E-commerce had already become the biggest channel for off-trade
volume sales of wine in China. After pandemic, e-commerce further
solidified the lead in the minds of urban upper middle class by
wide range of products, good deals, and convenient home delivery in
short time.
Source: Euromonitor International, Wine Intelligence
Both traditional and modern grocery is losing theirs shares in the
Chinese wine distribution channels. However, hyper/supermarket and
liquor stores will continue to be important retail distribution
channels in lower tier cities where consumers make wine purchases
with limited amount of knowledge about wine and seek for sales
assistants to help with purchase decision.
For traditional Chinese wine distributors, they have to rush into
the e-commerce wave and set up wine shops on Jingdong, Taobao,
Tmall, or any other major platform, it’s the same like open liquor
stores in the street, just now they are changing to online.
In one word, behind every wine business, whatever online or
offline, there are still people behind the scene. E-commerce has
changed the buying way of final consumers, but we still need
Chinese wine distributors to arrange all the warehouse, payment,
delivery to platform’s central warehouse or to end customer’s
house.
If you need more information about the Chinese Wine Distributors,
please contact us any time.
