Top 500 Importer in China
Wines-Importers.com can provide independent companies with detailed information of Top
500 Importer in China. This list of Chinese importers, hard data
and actionable insights will support your Chinese marketing
strategy, from identifying market opportunities to targeting
customers, designing products and services, preempting competitors,
assessing channels, and refining promotions and pricing.
is exported to nearly 160 countries and enjoyed by a wide variety
of consumers. Everyone has their own unique way of drinking . In
the United States, 97% of exports in 2018 consisted of VS, VSOP and
equivalent younger categories. However, Chinese consumers are
attracted to ’s status as an upmarket beverage and the market is
driven by superior qualities (representing 23% of exports to China,
particularly Napoléon and assimilated categories), according to the
Bureau National Interprofessionnel du (BNIC).
At the same time, with the growing Chinese urban middle class, “bar
culture”, especially karaoke bars, has been popular for young
people and businessmen in large cities for many years, where
cocktails have increased consumption.
Consumer interest in China, the second-biggest market for , has
risen, thanks to heightened appreciation for food-and-spirits
pairings. Though the pandemic shook the category in 2020, it is
making a speedy recovery. Trade body the Bureau National
Interprofessionnel du (BNIC) reports that its shipment figures have
increased by 22.7% in the year to 31 October 2021 compared with the
previous period, reaching 226 million bottles; its turnover grew by
€3.6 billion (US$4.98bn) during that same time.
The BNIC announced that achieved a remarkable return in 2021, with
sales up 31% year-on-year, driven by strong growth in both major
markets in China and the United States. Sales reached 223.2 million
bottles, up 16% year-on-year.
Sales in China, the second-largest market, soared 56 percent to 34
million bottles. Sales across Europe rose 8 percent to 37.1 million
bottles.
China is quickly catching up with the United States, 's largest
export market, where sales rose 11 percent last year to 115 million
bottles.
"This growth reflects a real recovery in demand for , as well as
new consumption habits." In its statement, BNIC noted that sales of
have increased even compared to 2019 before the outbreak, adding
that the outlook for all target markets should remain positive in
the coming months.
Wines-Importes.com is China’s leading database of French China importers,
distributors and retailers. Our database and directory listing of
spirits importers in China will help French brand grow their spirit
distribution network in the Chinese spirits’ market.
Want to export your and grow your brand in China, or you want to
receive the detailed Top 500 Importer List in China? Contact us to
get the best advice for exporting to China.Top 10 Export Destinations for Scotch Whisky
(defined by value)
in 2020 |
1. USA: £729m - 31.8% | £1,069m in 2019 |
2. France: £375m -13.1% | £432m in 2019 |
3. Singapore: £247m -17.6% | £300m in 2019 |
4. Taiwan: £182m -11.5% | £205m in 2019 |
5. Latvia: £176m +23.6% | £142m in 2019 |
6. Germany: £139m -24.9% | £185m in 2019 |
7. Japan: £114m -22.1% | £147m in 2019 |
8. Australia: £113m -3.17% | £117m in 2019 |
9. Spain: £109m -40.0% | £180m in 2019 |
10. China: £107m +20.4% | £89m in 2019 |
