GEO – Targeting: Change your message depending on where the taxi is
OUR CONNECTED NETWORK BRINGS THE LATEST IN ‘NEAR AND
NOW’ ADVERTISING ONTO THE STREETS OF YEW YORK.
With in-built intelligence GPS, we can help target relevant
messages to the right audiences, at the right time, reducing
wastage and improving ROI.
(1) Day-Parting: From dawn to dusk at anytime of any day;
(2) Geo-Targeting: Change your message depending on where the taxi
is;
(3) Dynamic & Real-Time: Feed updated messages, latest news and
information;
Our systems use assisted GPS so we know exactly where
each and every taxi is, and they poll Ocolour’s Free Cloud Platform
every 10 seconds, so we’re never out of date!
The GEO-targeting service is built on our proprietary
in-house management platform which date, time and location stamps
every advert displayed. These can be collated into reports, which
can be sent to you on demand or at pre-agreed intervals and at a
detailed or summary level.
At the end of each period we report to you on how many
times your ad was streamed, on which vehicles, when and where. This
can be used as an ROI tool as well as a management planning and
campaign tool. Ocolour is accountable and transparent, and gives
you a depth of reporting that other OOH media only dream of.
Product specification
Item | Specification | Parameters |
Led lamp configuration | arrangement | vertical |
pixel pitch | 3.33mm |
pixel configuration | 1R1G1B(3-in-1) |
SMD type | SMD1921 |
Density | 27648 pixels per side |
Led lamp configuration | module size | 320x320mm |
module resolution | 96x96 pixels |
display size | 960x320mm |
Panel weight | 18kg |
panel material | aluminum |
Full screen | failed dots | less than 3/100000 |
gap of modules | less than 2 mm |
best viewing distance | 4-50m |
viewing angle | L 120 degree, V 120 degree |
surface smoothness | less than 2 mm |
Color of screen surface | same without glittering |
uniformity | 1:01 |
Power | LED type | outdoor SMD1921 |
working humidity | 10% to 90% RH |
operating temperature | -40 degree to 60 degree |
Max power consumption | 378W |
average power consumption | 80-150W |
Control system | control platform | Windows |
control way | Asynchronous |
control system | Xixun E10 |
Screen | Led driving | 1/12 scan |
refresh | more than 1920Hz |
gray scale | 65536 degree |
brightness | 6600nits without cover |
lifespan | 100000hrs(half brightness) |
display format | video, image, text, and others |
MTBF | 5000hrs |
connecting port | 4G | 3G | 2G | WiFi |
communication distance | no limited |
protection | moisture, dust, anti-corrosion, anti-static, anti lightning, with
over current, short circuit, over voltage, under voltage protection function. |
Software | Cloud platform:www.ledaips.com |