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What Are The Benefits of Pylon Signs?

As you can tell from previous sections, pylon signs are the ideal way to capture attention of potential consumers, because they are freestanding and visible structures. The effectiveness of pylon signs has even been studied. The University of Cincinnati reported that pylon signs can assist with bring more customers to businesses. Metropolitan banking areas, for example, tend to see a significant increase in money transactions when using a pylon sign.

Another study done by the California Sign Association (CSA) looked at 162 fast food restaurants in Southern California to measure the benefits of using pylon signs. The restaurants that had pole signs saw more business than those that used other kinds of signage. The same study also looked at various Pier 1 Imports stores in the same region and found that additional pylon signage increased store revenue. In fact, the case studies saw a 15 percent growth in sales and other transactions when the business used a pylon sign.

Here are some of the benefits that pylon sign design offers:

• Increased visibility: The height of pylon signs is the main benefit. Your business will be more easy to locate, and it increases the chance of newcomers giving you a chance when they drive by.
• Cost effective: Since pole signs can be manufactured for more than one business, it is the ideal choice for malls, apartments, and similar locations. With additional features, pylon signs will have a high return of investment (ROI) on both utilities and business profits.
• Branding opportunity: In modern times, branding is more important than ever. That is why you need a well-designed sign that can be installed at ideal locations to broadcast your business to your target audience. Once they know where you are, they can come back again and again.
• Customizable: Pylon signs can be made with various materials, advertising elements like LED or digital boxes, and can come in numerous designs.
• Versatility and durability: Since pole signs do not require anything else for support, these freestanding signs can be used in a number of ways and do not have to stand near the building or business that it is advertising. Because of this pylon signs are taller, wider, and more durable than other kinds of signage. Even if you use decorative shapes and other elements, the materials needed to fabricate pylon signs is resilient and will last for many years.