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In recent years, the rapid development of the domestic economy has triggered a huge change in people's lifestyles, especially in the leisure life of leisure. Every Saturday and Sunday, it is a time for parents and children to gather together. The current children’s fun park seems to have arisen.
So, is the prospect of the children's play industry very broad?
Not necessarily. In a crowded market environment, we will also find that many people in this industry are doing, but the profit situation is not optimistic. Some people saw that the children's parks opened by others were hot, and they followed suit blindly, so the children's paradise industry formed a strange phenomenon. The children's paradise in a certain area was very serious. From the original one, it was less than a month. Suddenly increased to dozens of families, and then they have closed down, and there are only a few children's paradise that are strong and powerful.
Taking shopping malls as an example, with the summer vacation coming, the children have become the protagonists in the major shopping malls in Wuhan recently. The shopping malls are supporting children's formats, and the proportion is also getting higher and higher. A variety of parent-child activities have been staged. Painting on the bags, dwarf horses and beasts were moved to the mall, indoor climbing facilities such as children's climbing nets were widely welcomed... These methods are all good, and the mall is full of children's laughter.
We have learned that in addition to traditional retail, the current market for children in shopping malls, such as amusement, early education, interest training, animation exhibition, children's drama, parent-child games, sports parks, etc., are automatically adjusted to “summer mode”. Shopping malls also said that the previous proportion of children's business is mainly based on shopping and catering, but since the summer vacation, the shopping malls have obviously increased the proportion of children's play.
This summer, more and more shopping centers will invite parent-child activities and theme rides to come in and compete for the summer economic cake. The summer parent-child business has also become a "sucking powder" tool for merchants in the summer off-season. In addition to driving popularity, businesses also hope to boost overall performance through household consumption. It can be seen that as long as you grasp the door, the children's play industry is promising.
In a shopping mall, I saw many parents who took their children to eat and play. The shopping mall was filled with laughter and laughter from the children. The door of the shopping center, as well as the atrium and the elevator, are covered with posters of the garden party. The rhubarb ducks with different shapes and shapes can be seen everywhere, creating a strong summer fun atmosphere. We learned that in another shopping mall, we launched a summer festival of “Fantastic Journey” with a variety of activities such as real ice skating, role playing, adventure challenges and selling discount packages. There is also a newly opened block-style commercial plaza that introduces the largest children's playground in the city. It has been opened recently. A variety of situational role experiences have also attracted many children and parents. Great value package. It can be said that in such an environment, it is difficult for a merchant to want to make a profit.
We understand that as a service industry, the level of development of the children's play industry is closely related to the level of economic development. It is widely believed in the international community that when the per capita GDP exceeds 3,000 US dollars, the rise of the middle class will become the backbone of economic development, and the demand for entertainment and leisure products will continue to increase. When the per capita GDP exceeds 4,000 US dollars, education will become the focus of attention. When the per capita GDP exceeds 5,000 US dollars, residents' demand for leisure and entertainment is further catalyzed, and large-scale theme park products will rise to the climax of construction.
In the past few years, the investment and construction enthusiasm of China's amusement parks has reached a historical climax, and the major amusement industry giants and new sharps frequently shot and rushed to the market. In addition to the construction of large-scale theme parks and indoor parent-child parks, the construction of professional experience halls and children's playgrounds has also flourished. In addition to international brands, China's own brands have also developed rapidly, and many brands have launched or plan to launch chain models.
Experts pointed out that the children's play industry is an industry with a long industrial chain, including cartoon film and television, TV channels, derivatives development and sales, amusement project design, park construction, business management, children's education, hotels and so on. The achievement of the next Disney is the dream of all the entertainers. It is the most probable strategy to integrate the high-quality resources in the industrial chain through in-depth cooperation. China Amusement Equipment Information Network has learned that at present, the industry has formed a number of excellent planning and planning and design companies as well as consulting companies and amusement equipment R&D and manufacturing companies specializing in park management and operation, which will continue to accelerate the development of China's children's play industry. pace.