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According to the Legal Evening News, there is still 70 days since the official opening of Shanghai Disneyland on June 16th, but a marketing war around Disneyland has already started. Together with Shanghai, there are six major Disney parks around the world. The "Legal Evening News" reporter compared the data of these six major parks and found that the size of Shanghai Disneyland ranked third in the world, and the tickets were basically the same as other parks. From per capita spending such as tickets, consumption, accommodation, etc., Shanghai Disney is the most “competitive” and the cost is the lowest. In addition, not all Disney parks are profitable. Disney in Paris and Hong Kong reported losses last year.

●How big is it?

Equivalent to 7 Happy Valley Shanghai Disneyland ranked third

The world's six largest Disney parks, of which Orlando Disneyland built in 1971, the largest, a total of 12,228 hectares, equivalent to 168.7 the Forbidden City, or 218.4 Happy Valley.

The area is large, it takes a lot of time to play, and it takes 5 days to complete the game. Therefore, the number of hotels in Orlando is the largest, reaching 31.

Shanghai Disney is not too small, equivalent to 7 Happy Valley size, ranked third. However, this is the scale of the opening period. According to the experience of the previous Disneyland, the future will be expanded on this basis.

●What to play

Disney new gameplay

Proposal "most popular" location

A variety of rides are naturally a must-have after entering the park. The other five Disney parks in the world have an average of forty or fifty attractions, and the largest Orlando Disney attraction has 129.

Of course, Disneyland is more than just a place for fun, it is still a good wedding place for marriage.

According to statistics on the location of the wedding videos in the video site, the most popular location was Orlando Disneyland. Among the top 10 global marriage proposals, Disneyland has two seats, and the number of marriage videos is nearly 70,000. According to reports, Shanghai Disneyland will also launch a princess-themed wedding, but the price has not been announced.

●Who is going shopping?

Basically based on local tourists

Shanghai annual passenger flow will exceed 10 million

Fun projects and memories of childhood, Disneyland naturally attracts a large number of tourists. Take the largest Orlando Disney as an example, with an annual passenger flow of 44 million passengers.

The reporter compared the six major Disney parks around the world and found that most of the tourists visiting Disneyland were local, especially Tokyo Disneyland, with local tourists accounting for 93%. It is reported that from the opening of the park to the end of 2015, the total number of tourists has reached 650 million, while the national population of Japan is 125.7 million. In other words, since the opening of Tokyo Disneyland, every Japanese has gone to Disney for more than four times.

After the opening of Shanghai Disneyland, local tourists are expected to reach 80%-90%. Although in the early stage of the opening of the park, some people in the industry proposed a relatively conservative “10 million passengers” first-year passenger flow, but compared with the huge Chinese market, it is expected In the first year, it can easily exceed 10 million people.

●Do you make money?

Disney in Paris is the most "losing" Shanghai Disney is expected to exceed 5 billion revenue

In terms of spending, the Disneyland in the United States costs around $200, and Shanghai Disney expects to spend between 500-700 yuan per capita, which is basically the same as Disneyland in other cities. However, in terms of accommodation, the hotel room in Shanghai Disneyland has a minimum of 978 yuan, which is the cheapest.

How much revenue does a large amount of consumption bring to Disney? The reporter found that five parks in the United States, Tokyo, Paris, and Hong Kong are not all profitable.

In February of this year, Hong Kong Disneyland reported that it had lost money again, while Disney Disney was only profitable for two years in 17 years. On the other hand, Los Angeles, Orlando, and Disney Parks in Tokyo, Japan, make a big profit, with profits reaching $1 billion.

The reporter found through data comparison that the main reason for this gap is the “additional income” contributed to Disney by the visitors after entering the park: Take Tokyo Disney as an example, the annual income of the tickets constitutes less than 40%. And commodity management, catering and accommodation each contribute about 30% of the income.

After the opening of Shanghai Disneyland, if the relatively conservative first year of 10 million passengers, Shanghai Disney's first year of income will also have 5 billion.

In addition, theme parks are not a major source of income for Disney. Disney's total revenue in 2015 was approximately RMB 345.76 billion. Among them, 44% of revenue comes from TV and online business, 30% comes from theme parks and resorts, and Disney movies and entertainment, which we are familiar with, bring about 14% of revenue, and the rest of the income comes from consumer goods and other businesses. .