Nowadays, the new era has become the main force of market
consumption. Consumers in the new era of mobile networks are more
likely to receive all kinds of product information than before.
Modern and unique designs are more in line with the interests of
the new generation of consumers. Packaging design plays a decisive
role for any product. What are the packaging design techniques in
the beauty industry?
1. The packaging should highlight the brand effect
With the improvement of people's living standards, people are more
and more trusting in branded products. When designing beauty
packaging, it is necessary to highlight the brand of the product in
a targeted manner, which plays a decisive role in product sales.
This will bring huge profits to the company, give the company an
absolute advantage in the competition, and increase the value of
the product. Many brands choose to customize aluminum foil pouch, aluminum foil zip lock bag, aluminum zipper
bag and other beauty packaging to make the brand more prominent.
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2. The packaging should highlight the characteristics of the
product
When we select a product, the first thing we see is the packaging,
and we will focus on the information on the packaging, such as the
nature, function, purpose, and method of use of the product.
Packaging design should show the most colorful places to consumers,
and can use color to express product characteristics. For some
high-end beauty products, in order to highlight the high-end and
high-grade, we can work hard on packaging design to highlight the
luxury and elegance of the products, so as to meet the needs of
consumers.
3. Packaging must grasp the psychology of consumers
Different consumer groups have different cosmetic products.
Successful designers will treat differently in packaging design, so
that consumers can feel that the product is specially designed for
themselves through the product packaging. When designing, you should consider the age, gender, and even occupation of the consumer
group. For example, college students generally use a youthful and
beautiful image for their makeup, while successful professional
women generally use an elegant and intellectual image.
4. Packaging must conform to the trend of the times
Nowadays, beauty packaging is becoming more and more
anti-traditional, with unique design concepts. It has bid farewell
to the stereotypes of the past, and the packaging is very
fashionable and gorgeous. Only such packaging can attract people
and convey a strong fashion taste and trend. Nowadays, some new
types of recyclable kraft pouches, shaped packaging pouches, aluminum spout
pouch are gradually used in the beauty industry.
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Bagplastics@vip.163.com
5. Packaging is the embodiment of a culture
Beauty as a fashion consumer product, in addition to its certain
effects, it is also a cultural embodiment. Packaging must combine
function and spiritual culture to meet consumers' psychological
needs for beauty. Whether it is shape or color, the design should
be simple, clean, elegant and generous. You can choose to design
your own beauty packaging such as heart shaped bubble pouch, custom animal shape pouch, paper standup
pouch, etc.
In short, beauty brands are becoming more and more popular. Makeup
is a compulsory course for women in a lifetime. We must work hard
on beauty packaging design to attract more female friends.
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CUSTOM PACKAGING PRODUCTS MADE TO YOUR EXACT SPECS.
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