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Just after the lively Spring Festival, romantic Valentine’s Day is coming. According to the big data released by the online travel website, the leave to go to the park will become the new fashion for Valentine's Day 2017.
This year, the overall willingness of couples to travel is high, and the total number of trips has increased by 45% compared with usual. The number of hotel reservations has increased by 2.1 times. The destination has been transferred from the first-tier cities to the surrounding resorts. The number of people in the park has increased 1.5 times. Shanghai Disneyland and Zhuhai Chimelong Theme parks such as the Ocean Kingdom, Guangzhou Changlong Resort, Beijing Happy Valley, and Tianjin Haichang Polar Ocean Park will be launched on Valentine's Day.
According to industry analysts, the theme park has become a Valentine's Day explosion. On the one hand, the theme park's relaxed, fun and lively atmosphere is perfect for Valentine's Day dating. For example, the Ferris wheel has always been regarded as a romantic representative, while the romantic double Layer Trojans, Hurricane Flying Chairs, Motorcycle Roller Coasters, Wave Rolling, Crazy Flywheels, Volcano Cinema and Moto disco are popular items. On the other hand, many theme parks have launched Valentine's Day activities and exclusive offers, which also stimulate the passion of couples to travel.
In fact, whether it is Valentine's Day or other festivals, festivals are the best time for family and family travel, so festival marketing is increasingly favored by theme parks. During the festival, the theme park can plan special theme festivals according to different festivals, especially Valentine's Day, Children's Day, Halloween, Christmas and other popular festivals. The means can be promoted from surrounding goods or tickets to promote tourists to spend. , bringing rich benefits to the theme park.