Active Member
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[China]
Address: UNIT 04, 7/F, BRIGHT WAY TOWER, NO.33 MONG KOK ROAD, KOWLOON, HONG KONG
Contact name:Max Dan
Shenzhen OColour Technologies Co., Ltd |
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Digital LCD Advertising Taxi Top Led Screen Displays with More ads and More Profits
With most outdoor advertising spaces, your advertisement asset is stationary. That means you have a very clear demographic of the people viewing the ad. With taxicabs, the whole game is turned upside down because you don’t know where the taxi will go or who will see the ad. Hopefully the taxi spends most of its time in the desired location, but more likely than not, the cab will be meandering into areas where your ad is going to feel contextually out of place.
How effective is showing the same advertisement at Wall Street, in Midtown, and in Harlem? These locations throughout New York City all have different demographics, yet the advertisers are giving them all the same content. This is an aged approach that can be greatly improved with the right technology.
The digital lcd taxi topper is the new wave of on-the-go advertising. With digital lcd displays, media companies can sell ads that display based on the cab’s geographic location or the specific time of day or weather conditions. With the ability to serve dynamic ads based on a variety of variables, the media or taxi company can better monetize the topper asset and derive the full value of the unit.
Instead of setting rates based on the demographics of an entire city, they can now sell based on the demographics of very small areas, at specific times of the day. The Midtown tourist and Wall Street banker are different demographics in different locations that would be best served by different advertisements. With lcd digital taxi toppers, that possibility is now a reality.
More ads and more profits
Taxi media companies or taxi companies can sell more ads on a single lcd digital taxi topper than they could on five or six cabs with static backlit posters. Do the math, increase ad rates with more ads per cab = increase ad profits;
Crystal Clear images
Our lcd digital taxi topper has a high resolution of W 1366 x H 384 pixels. The images or videos played on the LCD panels is as clear as your home TV.
Dynamic ad content
Traditional LED backlit posters can only play stationary advertisements. The contents on the posters are still and immobile. However, for our digital LCD taxi toppers, the ad contents on them are dynamic and vivid. Any video can play on it.
There’s no other digital taxi top display out there that can remotely compete with the Ocolour LCD Taxi Topper. This is a 29″ double-sided LCD display that is custom engineered to the vehicle where it will be mounted, and runs entirely off the existing electrical system of the car. The display produces 2500 nits of brightness which makes it beautifully vibrant, even in direct sunlight.
Specifications:
| Item | Technical Parameters | |
| Screen model | OC-MT-LCD29inch | |
| R chip (wavelength range: 620-630nm, 5nm) | Brightness range: 500-900mcd | |
| G chip (wavelength range: 460-470nm, 4nm) | Brightness range: 1200-1500mcd | |
| B chip (Wavelength range: 520-530nm, 4nm) | Brightness range: 300-450mcd | |
| Module | Led configuration | SMD 3 IN 1: SMD2525/SMD3528 |
| Pixel pitch (mm) | 5mm(0.2 inch) | |
| Module resolution (W X H) | W 64 x H 64 dots | |
| Module dimension | W 320 x H 320 mm | |
| Cabinet | Module quantity(W × H) | W 3 × H 1, per side |
| Cabinet resolution(W × H) | W 192 × 64 dots, per side | |
| Cabinet dimension(W x H inch) | W 37.80 x H 12.60 inch per side (W 960 x H 320 mm per side) | |
| Cabinet surface area(sq.ft) | 3.31 sq.ft / (0.31sq.m) per side | |
| Physical pixel density(dots/sq.ft) | 3716dots/sq.ft(40000dots/㎡) | |
| Brightness | ≥465CD/sq.ft (5000CD/㎡) | |
| Cabinet flatness(inch) | ≤0.08inch (0.2mm) | |
| Maintenance | Back-maintained | |
| Cabinet material | Aluminum | |
| Cabinet weight | ≤18kg | |
| Optical parameters | Single-point brightness correction | available |
| Single-point color correction | available | |
| Color temperature(K) | 3200—9300 adjustable | |
| Horizontal viewing angle | 120° | |
| Viewing angle (Vertical) | 120° | |
| Brightness Uniformity | <3% | |
| Color uniformity | ≥97% | |
| Contrast ratio | 5000:1 | |
| Electrical parameters | Max power consumption | 380W per unit of taxi led screen |
| Average power consumption | 180-240W per unit of taxi screen | |
| Power supply | DC9-18V | |
| Security Features | GB4943/EN60950 | |
| Drive mode | Constant Current Driver, 1/8 scan | |
| Gray scale level | 10 bit | |
| Refresh rate(Hz) | ≥960 | |
| Processing | ≥14 bit | |
| Module comes with power failure | Save luminance, Color correction, module data | |
| Use parameter | Life time(hrs) | 100,000 hours |
| Operating temperature / humidity | -40F–140F (-40-60℃) /5%-95%RH(non-condensing) | |
| Storage temperature / humidity | -40F–140F (-40-60℃) /5%-95%RH(non-condensing) | |
| Certification | CCC/FCC/TUV/CE/ETL | |
