Shenzhen OColour Technologies Co., Ltd |
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Las Vegas Taxi Advertising Dynamic Digital Taxi Tops with P3.91 Taxitops
As one of the best touring destination in the USA, Las Vegas Taxi Advertising develops fast and carries a profitable return for both advertisers and taxi advertising firms.
Dynamic digital taxi tops gain mass awareness and exposure with state-of- the art, crystal clear, high brightness LED screens. These high brightened led displays are noticed more often and from farther distances than traditional media and digital taxi tops are retained longer than not-digital. With new 3G | 4G wireless communication technologies, the ads on digital taxitops can change quickly, rotating multiple messages and the elimination of printed production fees. There is Cloud Platform for the taxi advertising firms to manage the taxi ads smoothly. Dynamics has brought the future into Now in Las Vegas.
How it works?
The Vegas digital taxi advertising delivery system is similar to what many advertisers are currently utilizing with their social media. Client’s dynamic advertising campaigns or branding can consist of exclusively owning all eight spots of the top, or sharing the top with one or a few ads. Client’s ads messaging can repeat throughout the day, or rotate through different messages depending on the time of day.
Cloud Platform is provided to make full use of the newest 3G | 4G technology. There will be 4G memory spaces on each individual controller of the digital taxitops. The supplier can offer free server for the Las Vegas clients. The supplier can also help taxi advertising company or their clients to build up their own server. Advertisers simply upload desired artwork which will then be pushed out to all the taxitops within a few minutes or even seconds. It is called remote and wireless “Cluster Management”.
What benefits the clients will get?
1. Only a fraction of taxis will be equipped with the newest digital taxitops, creating an exclusive opportunity;
2. 5500nits high brightness visible digital led screens will allow for messages to be easily noticed and remembered, even in direct sunlight;
3. WiFi or 3G | 4G remote wireless “Cluster management” system available;
4. Reach highly concentrated and congested pedestrian and vehicular traffic areas - McCarran Airport, Las Vegas Strip, Downtown and Convention Corridors;
360°Exposure to all the surrounding people
1. Three-sided digital taxi tops have nearly a 360 degree viewing area for maximum exposure;
2. Actual viewing size is 3-sided W 37.8 x H 12.6 inch (W 960 x H 320 mm);
3. 36864 outdoor SMD2525 led lamps ensure bright, crystal clear and vibrant messaging;
4. Dynamics generate detailed data that deliver accurate and precise reporting;
Real time digital advertising
“Movement Increases Contact”;
“Ad Panel Movement increases eye contact by 37%”.
(JCDecaux WorldLink Sutton Study)
“Digital Signage is More Positively Rated than Other Media Respondents found it to be more unique, interesting, entertaining and less annoying than most media.”
(AAAA Study by SeeSaw Networks)
“Awareness of Digital Signage Advertising is High 62% of adults said they have seen ads on digital signage over the past 12 months.”
(AAAA Study by SeeSaw Networks)
“Digital Signage has Stopping Power 63% of adults said that it catches their attention. This is the highest level reported across all media surveyed.”
(AAAA Study by SeeSaw Networks
A recent 2014 Arbitron study found that an impressive 90% of people notice copy on digital signs.
Popular Application:
Las Vegas taxi advertising
Specifications:
Item | Technical Parameters | |
Screen model | OC-MT3S-P3.91SMD2525 | |
R chip (wavelength range: 620-630nm, 5nm) | Brightness range: 500-900mcd | |
G chip (wavelength range: 460-470nm, 4nm) | Brightness range: 1200-1500mcd | |
B chip (Wavelength range: 520-530nm, 4nm) | Brightness range: 300-450mcd | |
Module | Led configuration | SMD 3 IN 1: SMD2525 |
Pixel pitch (mm) | 3.91mm(0.15 inch) | |
Module resolution (W X H) | W 64 x H 64 dots | |
Module dimension(W x H inch) | W 9.84 x H 9.84 x D 0.67 inch | |
Cabinet | Module quantity(W × H) | W 4 × H 2, per side |
Cabinet resolution(W × H) | W 256 × 128 dots, per side | |
Cabinet dimension(W x H inch) | W 39.37 x H 19.69 inch per side | |
Cabinet surface area(sq.ft) | 5.38 sq.ft / (0.5sq.m) per side | |
Physical pixel density(dots/sq.ft) | 6077dots/sq.ft(65410dots/㎡) | |
Brightness | ≥650CD/sq.ft (7000CD/㎡) | |
Cabinet flatness(inch) | ≤0.08inch (0.2mm) | |
Maintenance | Back-maintained | |
Cabinet material | Aluminum | |
Cabinet weight | ≤80kg | |
Optical parameters | Single-point brightness correction | available |
Single-point color correction | available | |
Color temperature(K) | 3200—9300 adjustable | |
Horizontal viewing angle | 140° | |
Viewing angle (Vertical) | 140° | |
Brightness Uniformity | <3% | |
Color uniformity | ≥97% | |
Contrast ratio | 5000:1 | |
Electrical parameters | Max power consumption | 580W per unit of taxi led screen |
Average power consumption | 180-240W per unit of taxi screen | |
Power supply | DC9-36V | |
Security Features | GB4943/EN60950 | |
Drive mode | Constant Current Driver, 1/16 scan | |
Gray scale level | 10 bit | |
Refresh rate(Hz) | ≥960 | |
Processing | ≥14 bit | |
Module comes with power failure | Save luminance, Color correction, module data | |
Use parameter | Life time(hrs) | 100,000 hours |
Operating temperature / humidity | -40F–140F (-40-60℃) /5%-95%RH(non-condensing) | |
Storage temperature / humidity | -40F–140F (-40-60℃) /5%-95%RH(non-condensing) | |
Certification | CCC/FCC/TUV/CE/ETL |