Shenzhen Ctop Electronics Technology Co., Ltd. |
The branding methods we use are determined by the product type and material. Below is a quick insight into each branding method so you can see how to represent your logo and company image in the best light.
Screen Printing: Ideal for logos made from 1 to 4 separate colors
Screen printing, or serigraphy, previously known as silk-screening
is a printing technique that traditionally creates a sharp-edged
image using a stencil and a porous fabric. In brief, the screen is
made from porous finely woven fabric held over a frame. Areas of
the screen are obscured with a non-permeable stencil which is a
positive of the image to be printed (the remaining open areas are
where the ink will appear). When printing multi-color logos, a new
stencil is made for each color and the different colors printed
sequentially. Screen printing is most suitable for logos with 1-4
colors that have no shading or color gradation.
Before printing, inks are custom mixed to the match the Pantone
color references denoted on the Virtual Proof.
HWD oven fires printed metallic components before product assembly
to ensure maximum print durability while screen printing on plastic
products always give excellent print adhesion. We have an in-house
screen print department to ensure your logo is printed to the
highest standards by experienced screen print technicians.
Photo Printing: Ideal for logos/graphics made from many different colors
Although we use advanced technology, photo printing is similar to
standard desktop printing in that logos can be reproduced in full
color by combining 4 colors know as CMYK in varying amounts. HWD
uses this technique in combination with polyurethane resin doming
to give your logo a very durable finish which is highly resistant
to scratches and bumps. Photo printing is the best choice for logos
with many colors or those with shading or gradation. We have an
in-house print and resin dome department to ensure your logo is
printed to the highest standards by experienced print technicians.
Laser Engraving: Ideal for logos requiring 'solid' areas of engraving
Laser engraving gives a very precise and clean finish. We have a
variety of different strength laser engraving machines to cater for
all types of material from stainless steel to wood. Engraving is
not a color process like printing - your logo is transferred to the
product by 'marking' the product with a laser. So how does the
laser work? The laser is designed to deliver energy to the product
surface in a way which converts a high percentage of the light
energy into heat - the area where the laser makes contact vaporizes
and a mark is made on the product. Using a computer, the position
and movement of the laser can be accurately controlled to achieve
the desired effect. Logos with sharp well defined borders tend to
work best. We have an in-house laser engraving department to ensure
your logo is engraved to the highest standards by experienced
engraving technicians.
Diamond Engraving: Ideal for logos best represented as engraved outlines
HWD has 10 hi-speed diamond engravers setup to engrave products
with a suitable aluminum alloy surface. The process is entirely
computer controlled and gives a very a precise finish. The engraver
works by etching into the product surface with a computer
controlled diamond cutter. Engraving is not a color process but we
can represent different colors in your logo by simple shading -
logos with sharp well defined borders tend to work best. We have an
in-house diamond engraving department to ensure your logo is
engraved to the highest standards by experienced engraving
technicians.